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What are you searching for?
Below is a list of the top 10 most-viewed news items on our site for the week ending May 23, 2026.
May 25, 2026
By: Rachel Klemovitch
Here’s your weekly recap—the most-viewed news stories on our site for the week ending May 23, 2026.
PGA Tour players Chris Gotterup and Garrick Higgo join 13-time PGA Tour winner Justin Rose as brand ambassadors for the SPF-first skincare brand. The news also comes as Supergoop! continues to expand its presence across the golf ecosystem, including through availability at PGA Tour Superstore.
Also, in Supergoop! news, the brand opened its dedicated U.S. storefront within Amazon Premium Beauty.
Mary Kay launched its Global Social Squad (GSS) Pilot Program. This initiative is designed to empower Mary Kay Independent Beauty Consultants (IBCs) as dynamic digital brand advocates and next-generation social media storytellers.
Coty launched Marc Jacobs Beauty, the color cosmetics collection, anticipated by the brand’s loyal following. Designed by Marc Jacobs, the packaging includes the brand’s iconic charm motifs, a daisy for complexion, a star for eyes, and a heart for lips. Packaging comes in oversized soft-touch matte and metallic silhouettes that elevate everyday makeup into collectible objects.
BDK Parfums and Guess Fragrances launch their latest fragrances for summer 2026. BDK Parfums introduces Collection Studio, and Guess debuts Guess Amore Napoli.
WHP Global, a leading brand management firm, has entered a definitive agreement to acquire the Marc Jacobs brand from LVMH. While LVMH recently agreed to sell the Marc Jacobs fashion brand to a joint venture between WHP Global and G-III Apparel Group, the fragrance and makeup rights remain firmly under the umbrella of Coty Inc.
Read the full list below.
1. Ranking the Top 20 Cosmetic Companies
2. Top Fragrances in the World in 2025
3. Hottest Beauty Brands of 2025—According to Cosmetify
4. Supergoop! Expands Its Golf Ambassador Roster
5. Mary Kay Launches Global Social Squad Program
6. Traackr’s Top Performing Beauty Brands
7. Coty Introduces Marc Jacobs Beauty
8. BDK Parfums & Guess Fragrances Unveil New Scents
9. LVMH & WHP Global Enter Definitive Agreement for Marc Jacobs
10. Supergoop! Introduces Storefront in Amazon Premium Beauty
Thanks for reading our Breaking News.
We’ll have a new list for you next Monday.
Have a great week!
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